Running any form of business using the internet is referred to as e-commerce. Millions of business websites help people buy and sell items and services on the World Wide Web taking e-commerce a notch higher every day.
Any standard e-commerce web development company Melbourne will confirm this with the steep rise in building state-of-the-art business sites for online trade.
This has become truer and stronger with the current situation that the world is undergoing. People find it most convenient to buy items they need and desire from online stores sitting in the safety of their homes.
Online trade has also broken stereotype barriers of demography and geography, making trading more fluid reaching out to a higher number of customers.
If you’re still wondering about it all, here are the top 7 reasons for you to invest in e-commerce now!
Reasons to count on ecommerce store
1. Helps build huge brand value
E-commerce websites are built using the latest platforms. They are meant to increase sales with higher outreach to target and potential customers. Having a business e-presence helps build brand value faster and easier.
As the website can be easily promoted on different social media platforms that your customers frequent. With people browsing around the clock, looking up everything on the internet, it is easy to showcase your business.
And build its value among a larger segment of people irrespective of geographic location. In fact, with so much business going on the web, it is only imperative that you have a strong e-commerce presence for you to earn better and faster.
2. Millennials prefer shopping online
Millennials and Generation X are the future of the world. These people have grown up with computers and handheld devices. They find it most easy and reasonable to carry out all sorts of activities using the internet. Shopping items online comes most naturally to them.
Research statistics show that 67% of millennials and 56% of Generation X prefer shopping online. They can easily compare products and prices online and go for the best bargain with a few clicks. Also, 8 out of 10 millennials are likely to read reviews before buying anything.
With this segment of the population set to be present and future customers. It only makes sense to have a good e-commerce website and app!
3. E-commerce is growing every day
The Pandemic has changed the world and the way it does things! This is most prominent in the phenomenal rise that the e-commerce business has seen. Online retail business has already been on the rise since 2012 and, the turn of the decade saw a whopping rise of up to $251 billion in e-commerce trade.
Statistics also reveal that online buying now is not just restricted to young people. In fact, 2/3rd of Americans above the age of 50 are regularly carrying out online shopping by comparing products, prices and reviews.
This has become more prominent after the Pandemic hit the world with online commerce becoming a way of life. This trend is here to stay and will continue strongly into the future as per the survey and so it only makes sense that you have a strong e-commerce presence to make the best business impacts.
4. Business returns 24×7
With an e-commerce store, you are no longer restricted to strict shopping hours and regulatory bindings. Your shop is open 24×7 and customers and welcome at any time, even at most odd hours.
There are also no geographical constraints of people having to check-in within particular hours, anyone can visit your online store any time they find convenient. Building a website with a top e-commerce development company in Australia using the latest platform will help you reach out to global traffic with better web visibility.
There are also possibilities of crossing selling on different platforms once you have a good e-commerce store. In fact, the possibility of earning revenues 24×7 is endless when you have a strong online store!
5. Lowers cost of running business
Opening up an e-commerce store will not have you incur a phenomenal overhead cost of running as in a brick and mortar store. There is no monthly rent or lease amount to pay, you have no fixed asset and staff to maintain.
All of it considerably lowers your cost of maintaining the online store that you can personally handle as most advanced platforms offer easy to use backend. While you get to view and manage everything from inventory to sales and shipping from a single dashboard, you don’t need to spend anything extract to have it at your fingertips.
6. Let’s you track target customers easily
The latest e-commerce stores come with several features to give your business a better reach. Using Artificial Intelligence (AI) becomes easy when you have a good online store. The AI bots will easily track your target audience’s browsing preferences and choices and display your brand and products to them.
Also, based on customers’ past buying history, the bots will regularly give them suggestions of products from your store to match their needs. In fact, modern e-commerce is about finding the consumer and targeting them as most people are prone to impulsive buying and this is better accomplished with advanced e-commerce sites having 2-click checkout options!
7. Improves customer engagement & sales
Unlike as in brick and mortar stores, customers do not have to worry about the time that they are spending to look up products and items and the fact the uncomfortable stare of sales representatives! They can look up as many products they wish to, compare prices and read reviews and even try the products on themselves or spaces for which they wish to purchase in case you go in for advanced Augmented Reality features.
Also, having an e-commerce store gives you the opportunity to send your customer regular updates on offers and newer products that they can easily browse through. You get to establish a seamless communication channel for lasting customer relationships that is inevitable to improve sales.
Final thoughts
To sum it all up, if you are going to do business, doing it online is no longer an option must an essential. You need to get in touch with a well-experienced website design and development company with enough exposure working on the latest e-commerce platforms building robust stores.
Every business has its own specification and needs and you need to choose an e-commerce platform that will best host yours. It’s time that you imbibe the trend and get into the business scenario of earning higher returns at lower investment costs!
